01 / PepsiCo
People, learning & AI
PepsiCo: Learning that gives employees a future
PepsiCo connects education, digital skills and career opportunities. The useful lesson for retail and CPG is making employee development lead somewhere.
Founder InsightResearch / Perspective / Practice
A closer look.
A useful question.
Ideas for people building better retail and consumer businesses. Start with the evidence. Find the opportunity. Choose what to investigate next.
Latest thinking
4 articles
02 / Nike
Markets & merchandising
Nike: Why the next move should differ by market
A global result can hide very different local businesses. Nike’s latest quarter makes the case for choosing opportunities market by market.
03 / St. John
Lifestyle & customer relationships
St. John: Turning a new collection into repeat purchases
A collection gives a brand something new to say. Personal service can make that message useful to the individual customer.
04 / Skechers
Footwear & local execution
Skechers: Connecting product trials to local inventory
A running-shoe launch can create interest. The next opportunity is connecting a credible trial to the right shoe, size and local purchase route.
Independent analyses based on public information. Proposed opportunities are clearly identified; company announcements do not establish customer results.