Retail and consumer brand announcements, the evidence behind them, and what they could mean for your business.
Retail / Illustrative business
Illustrative scenario · not a forecastA simple example of how higher sales and genuine cost savings could move a retailer’s operating margin from 5% to about 6.5%.
Read articleDoorDash / United States
In-app rollout · text and corporate ordering betasDoorDash is bringing ordering into texts and workplace AI tools. For retailers, the useful test is whether easier ordering leads to accurate, profitable orders.
Read articleVery / United Kingdom
Deployed · first-month results reportedVery is using AI to decide which shopping prompts and offers customers see, and when. The early results are interesting. The bigger question is whether better timing can improve profit while making shopping easier.
Read articleVinasoy / Vietnam
Deployed · results reportedAn AI deployment connects shelf photos to faster action. The useful question is how the information reaches the people who can fix the gap.
Read articleP&G / Sam’s Club / United States
Completed test · results reportedA Cascade campaign offers a practical example of predictive marketing. The reported result still needs context before another brand can use it.
Read articleWe distinguish announced plans, pilots and deployed systems. Results are attributed to their source. Publication dates and announcement dates are shown separately.
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